These startups are solely focusing on building a certain audience base and are more nimble-footed in terms of targeting audiences.
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News aggregators are purely tech platforms. How does BBC plan to battle with this popularity? Post lockdown news aggregator apps and short format news apps have gained popularity amongst the younger generation.
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We have a huge repository of content, the challenge is to see which content works in which market, region or platform. While we do not necessarily make fresh content for social media we do, however, edit the original content into byte size to fit our audience’s appetite. Similarly, BBC videos on Facebook will be slightly different from the same story available on YouTube or Instagram as the demographics of the platform is different from others. Given the nature of the social media medium such as Instagram, the videos which go live on these platforms are crisp, short and informative in order to better cater to the social media audiences. How does the content on social media differ from the website or television? Furthermore, before the ban, TikTok wanted a partnership wherein provide news content on the platform which will be powered by BBC. From Twitter followers to Instagram feeds, we have a huge stake in the digital news space. In fact, on Facebook we are the most news viewed page.
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We cater to all aspects of digital media in terms of content, from over-the-top (OTT) streaming platforms to becoming the largest news content provider in the digital space. Shopify merchant growth falters as weak consumer spending hits businessesįrom being a linear broadcast media company to creating a digital play, how has the transformation been?